Privacy Policy

Blue Swan Tech (“Blue Swan Tech,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information we collect through our website, products, services, business communications, and related interactions.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information, as well as the choices and rights available to individuals under applicable U.S. privacy laws. This notice applies to information collected online and offline, including when you visit our website, contact us, request information, engage with our services, or otherwise interact with Blue Swan Tech.

Blue Swan Tech
105 Fairgreen
Irvine, California 92618
United States

1. Information We Collect

We may collect the following categories of personal information, depending on how you interact with us:

1.1 Information You Provide Directly

We may collect information you voluntarily submit to us, including:

  • Full name
  • Company name
  • Job title
  • Business email address
  • Phone number
  • Mailing address
  • Account credentials, if applicable
  • Content of messages, inquiries, support requests, or demo requests
  • Billing or payment-related details where needed for transactions
  • Any other information you choose to provide

1.2 Information Collected Automatically

When you visit our website or use our digital services, we may automatically collect certain information, such as:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring URLs and pages viewed
  • Date, time, and duration of visits
  • Clickstream and interaction data
  • Approximate geolocation based on IP address
  • Cookie identifiers and similar tracking technologies

1.3 Information from Third Parties

We may receive information from third-party sources, such as:

  • Business partners
  • Analytics providers
  • Advertising or marketing vendors
  • CRM and lead generation platforms
  • Public business databases
  • Event or webinar registration tools
  • Social media platforms, where permitted by your settings and applicable law

2. How We Use Personal Information

We may use personal information for legitimate business and operational purposes, including to:

  • Provide and maintain our website, products, and services
  • Respond to inquiries, demos, and support requests
  • Communicate with prospects, customers, vendors, and partners
  • Create, manage, and secure user accounts
  • Process payments, invoices, and related transactions
  • Personalize website experiences and improve usability
  • Analyze website traffic, product usage, and business performance
  • Send service-related notices, updates, and administrative communications
  • Deliver marketing communications, where permitted by law
  • Prevent fraud, abuse, unauthorized access, and other harmful activity
  • Enforce our contracts, terms, and internal policies
  • Comply with legal, regulatory, tax, accounting, and reporting obligations
  • Protect our rights, systems, operations, users, and business interests

3. Cookies and Similar Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, understand usage patterns, improve performance, and support marketing efforts.

These technologies may help us:

  • Keep our website functioning properly
  • Recognize returning visitors
  • Understand how visitors use our website
  • Improve content, navigation, and performance
  • Measure the effectiveness of campaigns
  • Support security and fraud prevention

You can control cookies through your browser settings. If you disable certain cookies, some website features may not function as intended.

4. How We Share Personal Information

We do not sell personal information for money. We may disclose personal information to the following categories of recipients, as reasonably necessary for business purposes:

  • Service providers and contractors that help us operate our business
  • Hosting, cloud, storage, and IT infrastructure providers
  • Payment processors and accounting providers
  • CRM, marketing automation, and customer support platforms
  • Analytics and website performance vendors
  • Legal, tax, audit, and professional advisors
  • Affiliates, successors, or parties involved in a merger, acquisition, financing, or business transfer
  • Law enforcement, regulators, courts, or government authorities where required by law or legal process
  • Other parties where you direct us to share the information

Where required, we contractually require service providers and contractors to handle personal information only for authorized purposes and to maintain reasonable safeguards.

5. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide services and maintain business relationships
  • Fulfill contractual commitments
  • Resolve disputes
  • Enforce agreements
  • Maintain security and business continuity
  • Comply with legal, tax, accounting, and regulatory obligations

Retention periods vary depending on the type of data, the context in which it was collected, and applicable legal requirements.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. These measures may include access controls, encryption where appropriate, monitoring, vendor oversight, secure development practices, and internal data handling controls.

No system can be guaranteed to be completely secure. Accordingly, while we strive to protect personal information, we cannot guarantee absolute security.

7. Your Privacy Choices and Rights

Depending on your state of residence and applicable law, you may have certain privacy rights regarding your personal information. These rights may include the right to:

  • Know whether we collect, use, disclose, or share your personal information
  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to legal exceptions
  • Opt out of certain uses of personal information where applicable
  • Appeal the denial of a rights request, where required by applicable law
  • Not be discriminated against for exercising your privacy rights

California Privacy Rights

If California law applies to our processing activities, California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including rights to know, delete, correct, and opt out in certain circumstances. Covered businesses must also provide notices describing categories of personal information collected and purposes of use.

To exercise applicable privacy rights, contact us using the information in the “How to Contact Us” section below. We may need to verify your identity before processing your request. Verification requirements may vary depending on the nature of the request and the sensitivity of the information involved. California regulations also address how businesses should handle and verify consumer requests.

8. Do Not Track and Global Privacy Control

Some web browsers offer “Do Not Track” settings. Because there is not yet a universally accepted standard for responding to these signals across all contexts, our website may not respond to all browser-based Do Not Track mechanisms.

Where required by applicable law, we will process valid privacy preference signals, such as the Global Privacy Control (GPC), in accordance with our legal obligations. California provides guidance on GPC for businesses that sell or share personal information.

9. Marketing Communications

If you subscribe to our newsletters or marketing communications, we may send you information about our products, services, insights, updates, and events. You may opt out of marketing emails at any time by using the unsubscribe link included in the message or by contacting us directly.

Please note that even if you opt out of marketing emails, we may still send you transactional or service-related communications where necessary.

10. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without appropriate legal authorization. If we learn that we have collected personal information from a child in a manner not permitted by law, we will take steps to delete it.

11. Third-Party Websites and Services

Our website or communications may contain links to third-party websites, platforms, applications, or services. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy notices before providing information to them.

12. International Data Transfers

Blue Swan Tech is based in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.

Where required, we will take appropriate steps to safeguard personal information transferred across borders in accordance with applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, operations, legal obligations, or privacy practices. When we make changes, we will revise the “Last Updated” date at the top of this page. If required by law, we will provide additional notice of material changes.

14. How to Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, you may contact us at:

Blue Swan Tech
105 Fairgreen
Irvine, California 92618
United States